Core Study Context and Background:

• The study investigates the impact of information technology on retail industry, specifically focusing on employee and customer acceptance of smart retail technologies (SRT) in Jordan (549 page)
• Data was collected from 134 retail stores across Jordan's metropolitan cities, with 480 customer responses (558 page)

Key Technology Adoption Findings:

• Technology readiness was found to significantly impact retail performance (β = 0.620), indicating that a 1% increase in technology readiness results in a 62% improvement in retailer performance (561 page)
• Perceived usefulness showed substantial impact (β = 0.576) on retailer performance, suggesting a 57.6% improvement for each 1% increase (561 page)

Smart Retail Technology (SRT) Implementation:

• SRT provides retail customer services through smart device networks and integrated retail infrastructure (551 page)
• The study projects SRT assets to reach $36 billion by 2021 (551 page)

Customer Behavior and Technology Acceptance:

• Store reputation plays a crucial role - consumers see reputable stores as more trustworthy and show favorable attitudes toward SRT (552 page)
• Both employee and customer preparedness need to be considered when implementing new technologies (565 page)

Implementation Challenges:

• Retail stores must ensure smart and user-friendly innovations are introduced to reduce consumer discontent (565 page)
• The study found that intelligent, easy, and realistic technology can reduce consumer discontent and molestation (565 page)

Future Research Recommendations:

• Future studies should investigate customer adoption of specific technologies like smart displays, smart shopping carts, and NFC systems (566 page)
• Research could expand to developing countries like Malaysia, India, and China to increase generalization possibilities (566 page)

Regional Context:

• Jordan's retail sector shows significant potential for growth in modern, organized retail segments (566 page)
• The country's unique geographic location makes it a natural corridor for regional growth and international shopping (566 page)

Study Limitations:

• Respondents could opt out of providing certain details
• Self-administered questionnaires may have impacted efficacy
• Potential sampling errors in randomized sampling locations (566 page)

References

• Source:
  • Research Gate Paper
• Ref:
  • Theeb, K.A., Mansour, A.M., Khaled, A.S.D., Syed, A.A. and Saeed, A.M.M. (2023) ‘The impact of information technology on retail industry: an empirical study’, Int. J. Procurement Management, Vol. 16, No. 4, pp.549–568.